A real client workflow
How Rona stopped losing design time before the design work even started.
Rona owns an interior design studio with a high standard to protect.
Working with Goor was a turning point in my design process. From understanding AI basics to building a personalized workflow. I can now confidently create imagery for client presentations, improving both efficiency and creative clarity. Goor has a unique ability to simplify complex technology and help you use it to strengthen your voice and brand—without losing what makes your work your own.
Rona Edelman
Edelman Color & Design
5
Clients were calling her. The projects were good.
But every new client brought the same time-consuming prep work: intake forms, call notes, references, briefs, summaries, presentations, and first visual concepts.
Rona knows how to listen, read the room, and shape a direction. She is good at that part.
What slowed her down was turning all those client clues into a clear design direction fast enough.
So we built AI assistants for that handoff.
Workflow steps
4+
Assistant roles
4 hrs → 30 mins
Typical brief prep time
The client has already given the studio enough to begin shaping the direction.
The first pass stops waiting for you.
A real use case for AI assistants working for you
When a new project starts, the useful material already exists. The problem is the handoff from client input to studio-ready direction and design.
New project material
Intake form
Call recording
Reference images
Design notes
Follow-up details
CLIENT
VOICE
TASTE
NEEDS
GAPS
AI assistants inside the workflow
The assistants prepare the work before you open the project. They can work in the background, with each other, and alongside you.
Intake assistant
Reads the intake form and pulls out useful details and preferences.
Studio assistant
Drafts briefs and emails from intake notes, transcripts, and your direction.
Creative direction assistant
Prepares early visual direction from the approved brief and brand references.
Design assistant
Creates first visual concepts that fit the brief and creative direction.
You open the project
You no longer start with scattered material. You open the project with the useful parts already organised.
A clearer brief
A client-ready summary & email
Open questions flagged
First visual directions
Presentation material started
Rona opens a first draft she can judge and work from, instead of building it from scratch from her memory and scattered notes.
Learn how to use the assistant inside your real project flow, what to upload, how to prompt it, and how to get useful outputs.
What changed
Rona still decides. She just gets to enter each project as the designer, hours earlier.
The brief is waiting.
1
2
3
4
The client's needs are clearer.
Design starts sooner.
Her standard stays in charge.
The first visual direction begins from a prepared brief, not a blank page.
The assistants prepare the work and create first visual ideas. Rona still edits, decides, and protects the taste. She delivers the same high-quality design work with less frustration before the design work begins.
Build AI workflows around real work.
A Workshop for your AI workflows
Join my workshop and learn how to set up AI around your files, notes, client work, content, decisions, and repeated tasks.
Want the PDF guide behind this story?
Fill in the form below to get the 5-step intake-to-design guide PDF.
It shows how to turn client forms, calls, and references into clearer briefs and first visual directions with AI support.
Practical AI workflows for founder-led businesses
Helping founder-led businesses make AI useful inside the work they already do.
© Goor Moshe 2025. All rights reserved.