Make the work that keeps coming back to you easier to run, repeat, and hand off.

Practical AI systems for founder-led businesses.

I help founder-led businesses build AI-supported systems around the work that still depends too much on one person.

If client work, content, follow-ups, team questions, handoffs, and decisions keep landing back on you, I help you build a system around them with AI, so the work can move without losing your voice, judgment, or standards.

Let's look at how your work currently runs and identify where to focus, what to fix, and where AI actually fits.

Join the workshop

Your work is strong. Too much of the process still comes back to you.

Your business already works. The pressure is in the back-and-forth around it: notes, calls, client questions, content drafts, follow-ups, and decisions that keep coming back to you. That is where AI can help first.

How I help

I help you turn the recurring parts of your business into working systems, so your ideas, standards, client work, content, and team knowledge are easier to use, repeat, and hand off.

Turn your knowledge into systems

We take the way you already think, write, decide, explain, and review work, then turn it into a workflow AI can support.

Make repeated work easier to run

Turn calls, notes, references, and decisions into clearer next steps, better drafts, smoother handoffs, and client communication that still sounds like you.

Make your work easier to hand off

Turn notes, calls, references, and decisions into clearer next steps your team, clients, or AI support can actually use.

What happens on a strategy call

A free, focused conversation about how your business runs.

1. Map how the work moves

We look at where the work starts, where it slows down, and what keeps coming back to you.

2. Find where AI fits

We find the parts AI can support, the parts that need your judgment, and the first workflow worth fixing.

3. Leave with a clear next step

You walk away with a focused plan, whether we end up working together or not.

What people say after working with me

I’ve had the pleasure of working closely with Goor for over five years on numerous commercial and educational projects.

What stands out most is his rare ability to combine strategic vision with meticulous execution. He sees what is coming next and turns that foresight into practical workflows that deliver real results.

With deep domain knowledge across sectors including fashion, Goor helps organisations understand where AI fits and how to use it intelligently.

If you’re looking for a trusted, insightful, and forward-thinking partner to help you navigate AI opportunities, I can strongly recommend reaching out to him.

Mark Harrop

Founder WhichPLM & The Interline

Luiz Villar

Co-Founder | Head of Product, Marketing & Partnerships at CenterFrame

Goor has been a great thinking partner for us.

Our conversations helped sharpen how we approach strategy, content, and the role AI can play without getting in the way of creative judgement.

He has a clear point of view, asks the right questions, and brings ideas grounded in real use, not theory.

It’s been genuinely useful in helping us think differently about how we create and communicate.

Looking forward to working with him again.

Uri Porat

Knowledge & Learning Manager, HP Indigo

Working with Goor was a valuable experience for me and my team.

He helped us think more clearly about how we work and how AI fits into that in a practical, focused way.

Rather than pushing tools, the emphasis was on understanding our workflows, reducing repetitive work, and making better use of existing content.

The result was a clear workflow with real efficiency gains and far more confidence across the team in using AI.

Rona Edelman

Founder of Edelman Color & Design

Working with Goor was a turning point in my design process. He guided me from understanding AI basics to building a personalized workflow that translates client inputs into clear design briefs and visual concepts.

I can now confidently create imagery for client presentations, improving both efficiency and creative clarity. Goor has a unique ability to simplify complex technology and help you use it to strengthen your voice and brand—without losing what makes your work your own.