Your business works. Too much of it still comes back to you.
AI-based workflows for small and medium-sized businesses.
I help small and medium-sized businesses use AI to systemize their operations.
I work with owners and business leaders whose teams still depend too heavily on their knowledge, decisions and involvement, so the business can keep moving without everything returning to them.
Let's look at how your work currently runs and identify where to focus, and where AI actually fits.
Your team is working. You are still the person everything comes back to.
The pressure lives in the repeated explanations, checks, handoffs and decisions. Work moves, but only because you keep stepping back in. That is the part of the operation we examine first.
How I help
I help you make the work visible, decide what still needs your judgment and build AI support around the parts that should no longer depend on you.
Make your workflows visible
Map the steps, decisions, handoffs and bottlenecks so you can see how the work actually moves.
Clarify responsibility
Separate the work that needs your judgment from the tasks your team or AI can carry.
Support the right work with AI
Build practical AI support around the right files, knowledge and standards, then test it inside the real workflow.
What happens on a strategy call
A free, focused conversation about how your business runs.
1. Map how the work moves
We look at where the work starts, where it slows down, and what keeps coming back to you.
2. Find where AI fits
We find the parts AI can support, the parts that need your judgment, and the first workflow worth fixing.
3. Leave with a clear next step
You walk away with a focused plan, whether we end up working together or not.
What people say after working with me
I’ve had the pleasure of working closely with Goor for over five years on numerous commercial and educational projects.
What stands out most is his rare ability to combine strategic vision with meticulous execution. He sees what is coming next and turns that foresight into practical workflows that deliver real results.
With deep domain knowledge across sectors including fashion, Goor helps organisations understand where AI fits and how to use it intelligently.
If you’re looking for a trusted, insightful, and forward-thinking partner to help you navigate AI opportunities, I can strongly recommend reaching out to him.
Mark Harrop
Founder WhichPLM & The Interline
Luiz Villar
Co-Founder | Head of Product, Marketing & Partnerships at CenterFrame
Goor has been a great thinking partner for us.
Our conversations helped sharpen how we approach strategy, content, and the role AI can play without getting in the way of creative judgement.
He has a clear point of view, asks the right questions, and brings ideas grounded in real use, not theory.
It’s been genuinely useful in helping us think differently about how we create and communicate.
Looking forward to working with him again.
Uri Porat
Knowledge & Learning Manager, HP Indigo
Working with Goor was a valuable experience for me and my team.
He helped us think more clearly about how we work and how AI fits into that in a practical, focused way.
Rather than pushing tools, the emphasis was on understanding our workflows, reducing repetitive work, and making better use of existing content.
The result was a clear workflow with real efficiency gains and far more confidence across the team in using AI.
Rona Edelman
Working with Goor was a turning point in my design process. He guided me from understanding AI basics to building a personalized workflow that translates client inputs into clear design briefs and visual concepts.
I can now confidently create imagery for client presentations, improving both efficiency and creative clarity. Goor has a unique ability to simplify complex technology and help you use it to strengthen your voice and brand—without losing what makes your work your own.
Want to see how this works in real workflows?
Explore how I break this down across real workflows, content, and examples:
YouTube
Real-world workflow breakdowns.
Practical breakdowns on AI, workflows, and better ways to run real business work.
Short, practical examples.
Goor-AI
Ask my AI assistant where AI could help in your workflow.
Make the operation less dependent on you.
Book a call for tailored help, or explore Build Your AI Team to learn the method, build your first AI-augmented workflow and bring your implementation questions to the live workshops.
Practical AI for small and medium-sized business operations.
Helping owners and business leaders make AI useful inside the work their teams already do.
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