For work that depends too much on you.
A live workshop for founder-led businesses where client work, content, follow-ups, handoffs, and repeated decisions still depend too much on one person.
We’ll build AI support around one real part of your business, using your files, notes, standards, and source material.
Goor has been a great thinking partner for us.
Our conversations helped sharpen how we approach strategy, content, and the role AI can play without getting in the way of creative judgement.
He has a clear point of view, asks the right questions, and brings ideas grounded in real use, not theory.
It’s been genuinely useful in helping us think differently about how we create and communicate.
Looking forward to working with him again.

Luiz Villar
Co-Founder | Head of Product, Marketing & Partnerships at CenterFrame
4 sessions
6-8 seats
Files, instructions, review steps, and useful output.
Build AI support around the work that keeps coming back to you.
Chatbots are useful. Workflows are where the value starts.
WHY THIS EXISTS
Most AI advice starts with tools. This workshop starts with the work that keeps coming back to you: the notes, drafts, client questions, files, decisions, and handoffs that still need your judgment before they can move.
AI becomes more useful when it understands your files, your voice, your standards, your repeated decisions, and the way your business actually runs.
1
Turn scattered work into a usable system
Useful AI work should land in the right folders, notes, drafts, briefs, and review steps.

2
Build support around real workflows
Bring client notes, content, research, admin, or repeated decisions into a process AI can help you prepare, repeat, and improve.
3
Keep your judgment in the system
Your voice, standards, approval points, and business decisions stay inside the workflow.
What we’ll build together
You will bring one repeated part of your business and build an AI setup around it.
Across four sessions, we’ll turn that work into a simple workspace, a first AI team member, a mapped workflow, and a way to keep the system useful after the workshop.
1. Set up the workspace
We create the folder structure and basic files your AI can understand.
This gives your business knowledge, active work, planning, and future AI team a clear place to live.
2. Build your AI Team Steward
You create your first reusable AI team member.
This assistant helps you build, brief, review, and improve the rest of your AI team.
3. Map one real workflow
We break down one repeated business process from start to finish.
You will see the steps, decisions, handoffs, slow points, and places where AI can help.
3. Map one real workflow
We connect the pieces: chats, files, roles, memory, and simple automation.
You leave with one workflow that works with AI in the background.
One workshop. One real workflow. Four working layers.
By the end, you should have a first AI setup around real work from your business, not a pile of prompts you forget to use.

"This really feels like a new beginning. The potential is immense."
Dan
This is best suited to founder-led businesses that already have files, notes, client work, content, or repeated decisions they want to make easier to use.
I’m expecting to open around 6-8 seats for the first group. I’ll read the forms myself so I can understand who this would help most and shape the workshop properly.
The group will be intentionally small.
Strong fit
Founder-led businesses
Designers, studios, and creative teams
People with notes, calls, drafts, files, or briefs
People who want AI to support their standards
Codex & Claude Desktop are the preferred workbenches
The workflow matters more than the tool
We will keep the system
file-based where possible
Tool setup
Built for people with real work to organise.
Investment
6-8 seats
$1500
per seat
You’ll bring one real part of your business and build the first AI setup around it with me.
What you’re buying
You’ll bring one real part of your business and build the first AI setup around it with me.
4 live working sessions with Goor
Private-work value:
$2,000+
AI workspace & workflow prompt bundle
Value:
$300
Total value
$2,300+
Applications are reviewed personally. If it looks like a good fit, I’ll send you the payment details and next steps.
Apply using the form below
Next workshop starts August 31, 2026
You’ll get a link to the free PDF guide after you fill in the form.
I will use your answers to understand fit, shape the first group, and send details when the workshop opens.
The form takes a couple of minutes.
Apply below for the workshop.
Practical AI workflows for founder-led businesses
Helping founder-led businesses make AI useful inside the work they already do.
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