Put AI to work inside the business you already built.

Stop trying to figure out AI in isolation.

I help founder-led creative businesses turn the painful processes the owner keeps holding together into AI-supported workflows that run more smoothly in the background, so the business can grow without everything depending on them.

Let's look at how your work currently runs and identify where to focus, what to fix, and where AI actually fits.

See the workshop

Your work is strong. The process behind it runs you ragged.

Most design-led businesses run on back-and-forth, scattered tools, and manual steps. The work is great. The process around it eats the hours you wanted for the work you care about. That is what we fix first.

How I help

I help you turn the messy parts of your business into working systems, so your ideas, standards, client work, content, and team knowledge stop living only in your head.

Turn your knowledge into systems

Capture the way you think, write, decide, brief, explain, and teach, so your business can use more of what you already know.

Make client work easier to run

Turn calls, notes, references, and decisions into clearer briefs, stronger directions, and smoother client communication.

Build content from the work you already do

Use your projects, ideas, notes, and expertise to create content that sounds like you and brings in better-fit clients.

What happens on a strategy call

A free, focused conversation about how your business runs.

1. Map how your work runs

We look at how you attract clients, deliver work, and stay consistent with content.

2. Find where AI fits

We spot where the time leaks and where AI actually helps, and where it stays human.

3. Leave with a clear next step

You walk away with a focused plan, whether we end up working together or not.

What people say after working with me

I’ve had the pleasure of working closely with Goor for over five years on numerous commercial and educational projects.

What stands out most is his rare ability to combine strategic vision with meticulous execution. He sees what is coming next and turns that foresight into practical workflows that deliver real results.

With deep domain knowledge across sectors including fashion, Goor helps organisations understand where AI fits and how to use it intelligently.

If you’re looking for a trusted, insightful, and forward-thinking partner to help you navigate AI opportunities, I can strongly recommend reaching out to him.

Mark Harrop

Founder WhichPLM & The Interline

Luiz Villar

Co-Founder | Head of Product, Marketing & Partnerships at CenterFrame

Goor has been a great thinking partner for us.

Our conversations helped sharpen how we approach strategy, content, and the role AI can play without getting in the way of creative judgement.

He has a clear point of view, asks the right questions, and brings ideas grounded in real use, not theory.

It’s been genuinely useful in helping us think differently about how we create and communicate.

Looking forward to working with him again.

Uri Porat

Knowledge & Learning Manager, HP Indigo

Working with Goor was a valuable experience for me and my team.

He helped us think more clearly about how we work and how AI fits into that in a practical, focused way.

Rather than pushing tools, the emphasis was on understanding our workflows, reducing repetitive work, and making better use of existing content.

The result was a clear workflow with real efficiency gains and far more confidence across the team in using AI.

Rona Edelman

Founder of Edelman Color & Design

Working with Goor was a turning point in my design process. He guided me from understanding AI basics to building a personalized workflow that translates client inputs into clear design briefs and visual concepts.

I can now confidently create imagery for client presentations, improving both efficiency and creative clarity. Goor has a unique ability to simplify complex technology and help you use it to strengthen your voice and brand—without losing what makes your work your own.